16 Overlooked SEO Strategy Topics You Should Explore in 2023

Technical SEO: The Bedrock of a Robust SEO Strategy

Over the past few years, Search Engine Optimization (SEO) has become a buzzword in the digital marketing landscape. However, there’s one vital aspect often overlooked: technical SEO. When forming a robust SEO strategy, it’s essential to start with a strong focus on technical SEO. This is the infrastructure on which the rest of your SEO strategy will be built.

Technical SEO: The Backbone of a Successful SEO Strategy

Before diving into content optimization or link building, the first thing your SEO strategy should focus on is ensuring your website’s technical health is up to par.

Technical SEO refers to optimizing your website so that search engines can crawl and index it efficiently. It’s about making your website as technically sound as possible, from a search engine’s perspective. This aspect is critical because if a search engine can’t effectively crawl or index your website, then no matter how great your content is, you’ll struggle to achieve high rankings.

How Does Technical SEO Improve Your Website’s Performance?

The significance of the technical aspects of SEO lies in its direct impact on a search engine’s ability to understand your website and what it’s about. It can make or break your visibility in search engine results pages (SERPs).

  1. Site Speed: A significant aspect of technical SEO is improving site speed. In today’s fast-paced world, users expect sites to load quickly. A slow-loading site can increase bounce rates and negatively affect your rankings.
  2. Mobile-Friendliness: With an increasingly mobile-first audience, ensuring your site is mobile-friendly is essential. If your site doesn’t render correctly on mobile devices, you could lose a substantial amount of traffic.
  3. Indexing and Crawling: Technical SEO helps search engines like Google crawl your site efficiently and index your pages correctly. This ensures that your content can be found and ranked in search results.

Strengthen Your SEO Strategy

Understanding the importance of the technical side of SEO is the first step in implementing an effective SEO strategy. Here are some key areas on which to focus:

Site Structure: A well-structured site is easier for search engines to crawl, and it also improves user experience. Keep your site hierarchy simple and make sure all your pages are accessible within a few clicks from the homepage.

XML Sitemaps: Sitemaps are vital for helping search engines discover your site’s content. Make sure your sitemap is up-to-date and submitted to major search engines.

Robots.txt Files: This file tells search engines which parts of your site you want crawled and which parts should not be indexed. It’s crucial to ensure that no important pages are blocked.

HTTPS: This is a protocol used for secure communications over a computer network. Sites using HTTPS are favored by search engines and seen as more trustworthy by users.

Structured Data: Implementing structured data helps search engines understand your site’s content and can significantly improve your visibility in SERPs.

URL Structure: Clean, easy-to-read URLs help both search engines and users. They should accurately represent the page’s content and ideally include your target keywords.

Focusing on the technical aspects of SEO is the bedrock of a comprehensive SEO strategy. While we’ve only touched on a few key technical SEO areas in this post, there’s much more to explore and understand to truly maximize your site’s visibility and performance. For a deeper dive into this subject, I recommend checking out this comprehensive guide at Search Engine Journal.

When you’re ready to optimize your website and rocket to the top of the SERPs, we’re here for you. Don’t leave your SEO to chance. Contact our team of experienced professionals today for a comprehensive SEO audit and start building a solid technical SEO foundation for your online success.

colorful cta for seo blog Technical SEO: The Bedrock of a Robust SEO Strategy

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