16 Overlooked SEO Strategy Topics You Should Explore in 2023

SEO Consultant: Transforming Businesses One Strategy at a Time

As someone who has experienced the constraints of a corporate environment and the freedom of being a client-based SEO consultant, I am compelled to share why the latter has been a vastly rewarding journey for me. After several years of maneuvering within a corporate marketing department as an SEO manager, I decided to transition into consulting with a more diverse pool of clients. This shift has led to a blossoming of professional creativity, flexibility, and a deeper sense of personal fulfillment.

One of the primary benefits I’ve found in this shift is the refreshing change in how my skills and experience are valued. When working with clients, I am seen as an expert brought in to provide a specific service. Clients listen, value my expertise, and are eager to implement my strategies. It’s empowering to see your suggestions and strategies put into action swiftly, and then witness the tangible results that follow.

This is in stark contrast to my time in the corporate world. While corporations certainly value SEO, it can often be challenging to integrate it into their processes. More often than not, my suggestions had to go through several rounds of approval before they could be implemented, if at all. The difference is akin to being an architect who’s spent years honing their craft, only to have their designs perpetually caught up in bureaucratic red tape. The shift to independent consulting has been like a breath of fresh air in this regard.

In addition, as an independent SEO consultant, I am no longer confined within the borders of a singular corporate strategy. Instead, I have the liberty to explore, experiment, and adapt my methods. Each client presents a unique set of challenges and a new opportunity to innovate, allowing me to step out of the box and tailor my strategies to a variety of business models.

Furthermore, the exposure to a multitude of industries has significantly broadened my perspective and enriched my professional development. Instead of being an expert in a specific industry, I now have an entire library of knowledge and experience at my disposal. The variety of my client base ensures that no two days are alike, and I continually find myself stretching my creative muscles in ways I couldn’t have within a corporate setting.

Another aspect of this work that brings immense satisfaction is the seat at the decision-making table that it often involves. I’m no longer simply executing tasks. Instead, I’m a strategic partner, working alongside business owners, influencing strategies, and seeing the direct impact of my work. The sense of accomplishment that comes from witnessing a business thrive, knowing that I played a part in its success, is unparalleled.

Above all, the relationships I’ve been able to cultivate with my clients have been truly enriching. These are not merely transactional relationships; they often evolve into long-term partnerships and sometimes even friendships. It’s heartwarming to connect with passionate entrepreneurs and businesses who appreciate the value I bring to their growth.

Of course, like any other profession, working as an independent SEO consultant has its challenges. Balancing multiple clients, meeting tight deadlines, and staying updated in a rapidly evolving field are all part and parcel of the job. However, in my experience, the rewards and fulfillment I derive from this work far outweigh the challenges.

If you’re feeling hemmed in by the corporate world, don’t be afraid to consider the path less traveled. A journey into independent consulting could offer you the professional satisfaction you crave. Just remember, life is too short to be confined within the borders of comfort. Sometimes, stepping outside these boundaries can lead to the most rewarding experiences.

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