16 Overlooked SEO Strategy Topics You Should Explore in 2023

16 Overlooked SEO Strategy Topics You Should Explore in 2023

The vast world of Search Engine Optimization (SEO) is always evolving, introducing new tactics and challenges for digital marketers. While many SEO strategies have been dissected at length, there are always those hidden gems that don’t get the limelight they deserve. Today, we’re analyzing 16 under-discussed SEO strategy topics that can give your website that much-needed edge.

16 Ideas to Include in Your SEO Strategy

Each of these will be explored in depth in our upcoming 16-part series. Let’s take a sneak peek:

  1. Entity-Based Search: Google is increasingly moving towards understanding entities (people, places, things) and their relationships. This is evident from the Knowledge Graph. Understanding how to optimize for entities can be a significant advantage.
  2. Edge SEO: Leveraging edge computing to modify website content and headers at the Content Delivery Network (CDN) level, which can be beneficial for large-scale SEO efforts.
  3. Web Vitals and User Experience: While Core Web Vitals has gained attention, the broader concept of optimizing for all aspects of user experience tends to be overshadowed.
  4. Structured Data Beyond the Basics: While many are familiar with basic schema markup, there’s a broader range of structured data opportunities to enhance search results.
  5. SEO for Web Applications: With the rise of single-page applications (SPAs) and other web apps, understanding how to optimize these platforms for search engines is crucial.
  6. Voice Search Optimization: As smart speakers and voice-activated tools become more prevalent, optimizing content for voice search can be beneficial.
  7. Multimedia Optimization: Beyond image SEO, there’s a world of video, audio, and other multimedia content that needs to be optimized for search.
  8. International and Multilingual SEO: Understanding hreflang tags, geo-targeting, and cultural nuances can be essential for global businesses.
  9. Server Log Analysis: Analyzing server logs can provide insights into how search engine bots crawl and index a site, helping to identify potential issues.
  10. Javascript SEO: As more websites rely heavily on JavaScript, understanding how search engines interact with JS and how to optimize it is crucial.
  11. E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): While discussed in some circles, many still overlook the importance of E-E-A-T in specific industries, especially after Google’s YMYL (Your Money Your Life) update.
  12. Mobile-First Indexing Nuances: While most are aware that Google has switched to mobile-first indexing, not everyone understands the intricacies and potential pitfalls.
  13. SEO Automation: Using tools and scripts to automate repetitive SEO tasks can increase efficiency significantly.
  14. Content Refresh and Decay: Understanding when and how to update old content to keep it relevant and prevent organic traffic decay.
  15. Privacy, GDPR, and SEO: How data privacy regulations impact SEO practices, especially in terms of tracking and analytics.
  16. Linkless Mentions: The idea that brand mentions, even without a direct link, might have an impact on SEO.

In today’s digital era, having a robust SEO strategy is more crucial than ever. Whether you’re a seasoned pro or just starting out, embracing these less-discussed areas can offer fresh perspectives and novel approaches to climb the SERP rankings. Stay tuned for our detailed exploration of each topic, equipping you with the insights and tools to craft a future-proof SEO strategy for 2023 and beyond.

Stay Ahead of the SEO Curve

At Kickdown Digital, we believe in empowering our readers with the latest insights and strategies in the ever-changing world of SEO. Whether you’re refining your current tactics or starting from scratch, our upcoming series will provide the knowledge to bolster your SEO strategy. Don’t forget to subscribe to ensure you don’t miss out on any of these in-depth discussions.

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